We understand that emerging technology like augmented and virtual reality is, well...emerging. Every day we talk to folks across industries who may or may not be familiar with what augmented reality (AR) is or why virtual reality (VR) could actually be a better fit for their problem (and vice versa). The truth is, there’s a time and place for each technology, and that’s where we come in. First and foremost, our goal is to educate and consult.