What should be their takeaway? What do they need to remember about you and your company? When composing this section of your business plan, focus on the highlights: who you are as the founder and owner, other prominent team members, your product or service, and why it is unique. Think of this chapter as the “who, what, when, where, and why” of your business. Who is your intended audience? Developing a business plan that suits your purposes means tailoring it to your audience. Sometimes that can mean eliminating a section that isn’t applicable to your current project. If you’re writing this chapter for an internal business plan, you could approach writing a company overview as a status update on the company. How did you get to where you are today? Who is currently in charge? Depending on who is viewing and working with the business plan in the company, this chapter may not be necessary. However, an employee who is new to the company or project may appreciate some background information and context. If this plan is for outside use or investment, consider the perspective of your audience. They won’t know your team, facilities, or legal structure yet—you want to fill in the blanks for them in a polished and organized way. Present your company like it is well poised to accept their financial backing and hit the ground running.