Overview

An institutionalized practice, with the expected trappings: dogmas no one questions, gatekeepers that stand watch, and rituals that mechanically repeat without any recollection of their original purpose. At Five by Five we think it’s time to end this mystique around innovation and bring it down from its pedestal. We no longer believe in extolling the virtues of disruption. We have long since stopped venerating innovation as a spark of genius.