KOKORO is an Amsterdam based boutique advertising agency, founded by Wouter Vanhaeren, Merlijn van Vliet and Rik Heijmen in 2013 and means 'Heart, mind and spirit'​ in Japanese. We believe consumers choose with their hearts. That's why we connect the hearts of brands to the hearts of people by establishing an emotional connection. Whether its a digital campaign, a commercial, social media, trans media storytelling or guerilla adfare.