Overview

We are Rani Public Relations, a strategic PR and marketing agency that helps female-led businesses reach their ideal audience. Our mission is to empower, elevate and advocate for underrepresented brands in the ever-changing media landscape. With our creative expertise and passion for brand storytelling, we will help your business get the recognition it deserves. Laila Dar is the Founder & CEO of Rani Public Relations. As a passionate storyteller, she has spent nearly a decade working in public relations & integrated marketing, serving numerous clients in the fashion, beauty, health & wellness, lifestyle and e-commerce spaces. But throughout her career, inclusivity always remained her biggest priority. As a Pakistani woman and first-generation American, Laila’s ultimate goal was to provide representation for underrepresented groups. So in the summer of 2020, she launched Rani Public Relations: a creative communications agency for purpose-driven brands and multicultural entrepreneurs. Laila has collaborated with many emerging and established businesses to amplify their unique stories. You can find her clients featured in top-tier publications, such as Forbes, Entrepreneur, CNN, NBC, Allure, Harper’s Bazaar, InStyle and many more. Laila is currently based in Dallas, TX but serves brands all over the U.S.